Andres Arbelaez

Product Designer 

with experience shipping design & code 
for web & mobile interfaces since 2017.

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Past Work Index


  1. Design System for Meta Ads’ Lift
  2. M-95 Metronome App
  3. Design Deliverables Framework for Meta Ads’ Lift
  4. Protoyping Mesh: An Open Financial System for IDEO’s CoLab
  5. Growth for Meta Ads’ Campaign Budget Optimization
  6. Mobile iOS development for Instagram Promote



Mobile iOS development for Instagram Promote
Software Engineering





Context:


Instagram Promote is Meta’s in-app product flow for launching and managing Instagram Ads.




The Problem:


 Instagram’s main codebase was written in Objective-C, while the Instagram Promote product was written in React Native. This created a slow loading experience when launching Instagram Promote, ultimately leading to unwanted churn for high-intent users.




The Solution:


 A more performant React Native bridge front-end programming logic, allowing for laster load times for Instagram Promote.




My Role:


Sole software engineer, advised by colleagues on the Instagram Promote eng team, as well as the React Native eng team.




Impact:


 300% reduction in Time-To-Interaction (TTI).

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