Andres Arbelaez

Product Designer 

with experience shipping design & code 
for web & mobile interfaces since 2017.

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Past Work Index


  1. Design System for Meta Ads’ Lift
  2. M-95 Metronome App
  3. Design Deliverables Framework for Meta Ads’ Lift
  4. Protoyping Mesh: An Open Financial System for IDEO’s CoLab
  5. Growth for Meta Ads’ Campaign Budget Optimization
  6. Mobile iOS development for Instagram Promote



Growth for Meta Ads’ Campaign Budget Optimization
Product/UX Design






The Problem:


Meta engineered a new way to optimize ad budget spend at the Campaign level, but adoption was low.




The Solution:


A growth-focused, strategic addition of contextual upsells and toggles across various Meta Ads surfaces.



My Role:


Sole product designer working in a traditional XFN team, mostly collaborating with Product Management and Product Marketing on this project.




Impact:


An increase in Campaign Budget Optimization adoption and retention, ultimately leading to the Meta Ads’ “best practice” of leaving CBO on by default.
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