Andres Arbelaez

Product Designer 

with experience shipping design & code 
for web & mobile interfaces since 2017.

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Past Work Index


  1. Design System for Meta Ads’ Lift
  2. M-95 Metronome App
  3. Design Deliverables Framework for Meta Ads’ Lift
  4. Protoyping Mesh: An Open Financial System for IDEO’s CoLab
  5. Growth for Meta Ads’ Campaign Budget Optimization
  6. Mobile iOS development for Instagram Promote



Design System for Meta Ads’ Lift
Product/UX Design



Shipped Designs working in production code thanks to my Eng partners.

Context:


Lift is a Meta Ads product used by Meta’s largest advertisers to A/B test ad strategies.




The Problem:


Lift quickly ballooned into many Meta Ads products with no consistent design system, causing confusion and churn.
Based on Lift setup, 10 different interfaces could be shown during Results



The Solution:


 A scalable, adaptable, well-documented design system with a mix of custom components and components inherited from the larger Meta Ads design system
The Lift Results Design System, a living document with code-ready components.




My Role:


Sole product designer working in a raditional XFN team.

Project cover for my Proton prototype



Impact:


90% of Lift Results components were Design System-compliant before the Meta Ads-wide org target date




Significant UX Quality metrics improvements, net neutral effect on time spent in the short-term.
16 UX inconsistencies and improvements I suggested after my initial audit. 13/16 improvements shipped within the first milestone of this project.

Note: If you are interested in learning more about this complex project, I have a much more in-depth Keynote presentation that gets into the real nitty-gritty details of this project. 

Feel free to e-mail me at andresarbelaez08@gmail.com

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