Design Deliverables Framework for Meta Ads’ Lift
Product/UX Design




The Problem:


On my team, there was no shared vocabulary for the various design artifacts a Product Designer could be asked to deliver.




The Solution:


An intentionally-designed, shared & reinforced Design Deliverables framework.






My Role:


Product Designer partnered with other Designers and Design leadership.




Impact:


Immediate, substantial improvements in daily Design operations, reduced friction in Design -> XFN handoffs.
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