Design Deliverables Framework for Meta Ads’ Lift
Product/UX Design
The Problem:
On my team, there was no shared vocabulary for the various design artifacts a Product Designer could be asked to deliver.
The Solution:
An intentionally-designed, shared & reinforced Design Deliverables framework.
My Role:
Product Designer partnered with other Designers and Design leadership.
Impact:
Immediate, substantial improvements in daily Design operations, reduced friction in Design -> XFN handoffs.