Design capstone project for the Design, Cultures & Creativity Honors Program in the Honors College at the University of Maryland.
My capstone project explores combining the demand for streetwear brands (such as Supreme and Adidas’ Yeezy) with the need for funding for nonprofits.
I am trying to accomplish this by designing a marketplace app, Clout, that allows brands and charities to partner up and release camera filters for sale on the app. These camera filters can be used with the user’s camera or overlayed over an existing photo, then exported to be shared on social media. They feature the brand’s logo and proceeds of their sales go towards the charity’s efforts.
After these 4 months of work, I have completed the interface design, brand identity, and web & social media design for Clout. I will be pursuing this idea after this semester, so I have rounded out a team of a developer and a business partner to establish our first company-charity partnership and release Clout to the App Store by the end of the summer.
On May 10, my entire DCC cohort came together for a capstone fair to display our work. Below is a summary of this awesome experience.
The poster I designed and used to display my project and design process at the Capstone Fair.
Discussing my project with Joseph Meyer and a student. Meyer had researched another platform called Klout, which recently went out of business. This is useful information because our product names' similarity could have caused confusion.
Explaining my design prototype to fellow DCC student, Matt Walters. He and Rachit Agarwal also worked on the design and development of a mobile application for their Capstone project, so we discussed design interface and prototyping tools.
The Capstone Fair was a great place to get actionable feedback as I move forward with the software development of Clout this summer! Looking forward to what's ahead.